The Insurance You Need

It feels productive when you dive straight into execution. Momentum feels good. Progress is visible. The checklist shrinks.

Without clarity on what you're building and why, that momentum becomes expensive. Three weeks in, you realize you're building the wrong thing. Or building the right thing the wrong way. Or building something that solves a problem nobody has.

This is why strategic planning is so important.

The hour or two spent getting clear on strategy can save you or your team hours of rework.

Strategic planning isn't procrastination. It's insurance. It determines everything that follows. Skip it, and you'll pay for it later.

Before you start a project, ask: What's this for? Who's it for? What happens if we get it right or wrong? Seek an outsider’s perspective.

The answers just might change your direction entirely, and that’s better now than in three weeks.