The Efficiency Paradox

In 1865, economist William Stanley Jevons noticed something strange. As steam engines got more efficient, coal use didn't drop, it rose. Efficiency made coal cheaper to burn, so we burned more of it.

We did the same thing to our time. The more of it we free up through the use of technology, the more ways we find to spend it.

The endless possibilities — more courses, more side hustles, more commitments — are Jevons all over again. Make something easier to start, and we start more of it.

Productivity tools don't create time, they create capacity. Only we can decide if that capacity gets filled again.